Forbes Marketplace

FORBES MARKETING Product marketing.| Paid Program

"Retention strategy goes far beyond raising wages and offering whatever fringe benefits the competition is dangling."

"If you are midcareer and have run things (divisions, projects, and so forth) in larger companies, like I have in my career, and feel they will serve you well in trying your hand at being a true entrepreneur—you are half right."

Marketing Operations can help reorient the company to see the real value that marketing can and should bring to the business.

I consider a workplace culture healthy when engaged, happy, and productive employees help their company succeed.

When clients become advocates, they’re out there promoting us on their own.