Leadership

CMO Network

New research shows that viewing customer service as a value center and investing in it has a positive impact on revenue growth. Progressive CMOs are capitalizing on this opportunity.

As a professor, a common question I get from students is: “What will an internship project look like?” To answer this question, I partnered with Nicole Croft, a second year MBA student to understand the types of projects assigned to marketing-interested MBA students, and the approaches interns used.

The traditional fashion industry is infamously terrible for the environment. Kids’ clothes in particular, given that they don’t wear them for long. That’s one reason Mon Coeur offers a 40 percent discount to customers who send their used items to them for recycling.

Data about the brief tenure of most Chief Marketing Officers has been quantified for years, but remains un-addressed. The status-quo approach to hiring CMOs can't continue if we want to reverse the decades-long trend.

Successful companies continually innovate to stay ahead of the competition and provide excellent, relevant experiences to customers. Here are 20 new examples of CX innovation in action:

Web3 is at peak Hype Cycle with crypto, NFTs, the metaverse, and blockchain fueling a frenzy that is creating excitement, confusion, and also new opportunities. This article explores the hype and the promise of web3 to inspire next-generation companies, products, services, and experiences.

One thing that is clear: many people are divided about how they feel about the slap heard around the world. However, the through line of both the incident and the response is values.

Canva is now valued at $40 billion following a recent funding round of $200 million, making it one of the most valuable private software companies out there. All of this has paved the way for the company to authentically fulfill what it lightheartedly calls it “Two-Step plan”.

As we enter into another cold war, it might be a good time to reflect on the “good friction” that melted the ice from the first cold war. Good friction that involves effort, patience, and courage from both parties.

Ahead of the annual music awards, virtual concerts and clothing inside of the gaming platform are early tests for reaching new audiences within the metaverse.